Urban Magazine
Industry:
Publishing & MediaService:
Cash Flow ManagementCompany:
Urban Magazine PublisherSituation:
A magazine publisher with an urban distribution was losing money and unable to secure financial backing or restructure a huge debt. Declines in the music industry and in advertising worked against the business. Foreclosure or liquidation was imminent, which would have resulted in a significant and unpalatable loss for its lender.
Focus Scope:
Focus Management Group was retained by the Company's lender to undertake an in-depth financial analysis of the business and to determine the best course of action with a view to maximize the lender's recovery.
Tasks Performed:
- Conducted a detailed 13-week cash flow analysis of the business, including the review of the Company's financial forecasts
- Reviewed revenue and cost structures
- Identified areas for cost rationalization
- Provided feedback to the lender on the appropriateness of various business development strategies
Results:
- Following Focus' analysis, the company significantly reduced cash burn while it continued to seek a strategic buyer.
- Ultimately, the company was sold to a leading competitor in the industry at a significantly higher price than expected. A liquidation was averted, which helped to maximize the lender's recovery.