Direct Consumer Marketing Company
Service:Chief Restructuring Officer
Company:$175 Million Online Retailer of Educational Software
A developer, marketer and online retailer of a video-based English learning program was in need of a financial and operational assessment.
Focus Management Group was hired as Chief Restructuring Officer by the Company to perform a review and analysis of the its business operations, management and financial statements in order to identify problems, practices and issues which were affecting the client’s operations and viability.
- Performed detailed situation analysis
- Provided suggestions to increase website lead generation and efficiency of overall sales process
- Initiated discussions with Spanish language call centers
- Identified and had initial discussions with a group responsible for Hispanic marketing initiatives within a major national bank
- Prepared detailed operating budget
- Provided recommendations for catalog development
- Implemented financial reporting tools to monitor performance
- Eliminated excess capacity to align operating costs with sales levels
- Focus Professionals provided the Company with the necessary tools to stimulate growth and increase lead generation to ultimately boost sales and profitability.