Focus Management Group

Retail Industry Experience

Direct Consumer Marketing Company

Industry:

Retail

Company:

$175 Million Online Retailer of Educational Software

Situation:

A developer, marketer and online retailer of a video-based English learning program was in need of a financial and operational assessment.

Focus Scope:

Focus Management Group was hired as Chief Restructuring Officer by the Company to perform a review and analysis of the its business operations, management and financial statements in order to identify problems, practices and issues which were affecting the client’s operations and viability.

Tasks Performed:

  • Performed detailed situation analysis
  • Provided suggestions to increase website lead generation and efficiency of overall sales process
  • Initiated discussions with Spanish language call centers
  • Identified and had initial discussions with a group responsible for Hispanic marketing initiatives within a major national bank
  • Prepared detailed operating budget
  • Provided recommendations for catalog development
  • Implemented financial reporting tools to monitor performance
  • Eliminated excess capacity to align operating costs with sales levels

Results:

  • Focus Professionals provided the Company with the necessary tools to stimulate growth and increase lead generation to ultimately boost sales and profitability.
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